Goodchilds Mobile Eatery has the best smash burgers around but they did not have a brand identity to communicate that. I was tasked with the design brief of creating a black-and-white logo and dynamic website. The simple palette emphasizes a versatile and timeless appeal to be used across all applications - from truck signage to menus, packaging, and merchandise, without losing impact. The website was designed to reflect the vintage-inspired, handcrafted feel while providing an intuitive interface that highlights the menu, location, and story of the eatery. This approach ensures the brand is bold and memorable in any setting.